World's tallest Novotel lights up Canary Wharf with Bright Goods LED filament lamps Posted on 20 Aug 16:08

Designer LED filament brand, Bright Goods announces its installation of energy efficient, vintage style LED lamps into Novotel’s new flagship hotel at Canary Wharf, London. The LED filament lighting was specified as part of the AccorHotel Group’s PLANET21 sustainability programme to increase its energy efficiency and environmental performance.



 Bright Goods LED filament lamps were selected to accentuate the colours, textiles and intricate craftsmanship that flows throughout the hotel.  The LED filament lamps are installed in the hotel’s top-priced executive suites and also used throughout the meeting rooms.  They provide beautiful controlled illumination that can be dimmed to create exactly the right atmosphere at any time of the day or night.




The iconic, 39 storey Novotel which opened in February 2017 features 313 bedrooms, nine individually themed meeting rooms and a contemporary restaurant, bar and roof terrace with stunning 360 degree panoramic views over the capital. With its industrial-chic décor, the hotel’s unique interior pays tribute to the Dockland’s proud maritime history with each space designed to create a different feel and ambience.  The 26 individually designed executive suites for example are elegant in design and exude luxury, with floor to ceiling windows giving some of the best views of the city.  The installation of Bright Goods LED filament lamps grouped together in pendant fittings enhance the overall ambience in each suite.  The meeting rooms are awash with innovative design touches inspired by the history of the docks and each one named after the commodities that were brought in from the Canary Islands. 




Louisa Daxer-Robbins, Operations Manager at Novotel London Canary Wharf, commented, “Bright Goods LED filament lamps are aesthetically beautiful and have helped to achieve the coveted ambience we were looking for, complementing the bespoke design of each individual area within the hotel.  Furthermore, they offer an impressive energy saving of up to 75% which fulfils our criteria for sustainability.”



Commenting, Saima Shafi, Sales and Marketing Director, Bright Goods said, “Our LED filament lamps are designed to provide a timeless vintage feel and were the perfect choice to complement the unique interior design at Novotel London.  All lamps in the Bright Goods range are dimmable and provide a high-performance lifespan of 30,000, around ten times that of a conventional filament bulb.”